How you can enhance your curb appeal using line marking
Did you know according to Forbes you have 7 seconds to make a first impression with customers? In such a short amount of time, people can form opinions about your business and decide whether your business seems trustworthy or any other negative opinions. This means you need to attract customers with a positive first impression, starting with the exterior of your business.
Your business’ curb appeal is the first representation of you and your business. So why not create the best possible impression? Line marking is often overlooked as a factor that can affect your appearance, but it is significant. We’ll walk you through how you can enhance your exterior with just line marking.
Welcome Customers with a Polished Car Park
Usually, the car park is the first point of contact for your customers. Maintaining a well-marked and organised car park creates a professional impression that you care about the convenience and safety of your customers. It also reduces the risk of customers forming negative opinions over factors that can be easily fixed by line marking such as clear parking spaces and driving lanes. You don’t want customers’ first impressions to be chaos as this can filter down and result in frustration before they’ve stepped foot in the door.
Establishing your Brand’s Identity
Remember not all line marking has to be for safety and efficiency. Decorative line marking is quite common in showcasing your business but in some cases, you can combine both efficiency and specialty line marking. Incorporating your company’s colours can create a cohesive look that strengthens brand recognition. When potential customers drive past or they enter your facility and are greeted by your brand colours, this separates you from your competition which is key in creating a lasting impression.
Reviving Worn-Out Surfaces
When your line marking surfaces look old, the lack of vibrancy lowers your curb appeal. Re-marking old line marking can do wonders for your exterior surfaces as it creates a clean, modern and professional look that is in line with the inside of your business. By refreshing faded markings, you can change the appearance of your exterior without undertaking costly renovations but providing similar benefits.
In conclusion, don’t understand the impact of line marking on enhancing your company’s curb. From showcasing your brand’s identity to creating a welcoming environment for customers, you can leave a professional impression on all customers before they even interact with you and your company. Make the 7 seconds you have to create an impression count by addressing what customers see first – your exterior.
Forbes, ‘You And Your Business Have 7 Seconds To Make A First Impression: Here’s How To Succeed’, 19 June 2018, https://www.forbes.com/sites/serenitygibbons/2018/06/19/you-have-7-seconds-to-make-a-first-impression-heres-how-to-succeed/?sh=38e7557c56c2